Designing experiences that accelerate growth and trust
Product designer with expertise in monetization, product-led growth, workflow optimization, behavioral design, and decision-support UX.
Download resume
Selected Projects
TikTok Attribution Analytics: From Concept to Launch
Launched an ads measurement platform with 10 performance dimensions, empowering advertisers with actionable insights to optimize their campaign decision-making.
0-1
Data analytics
Adoption & Engagement
TikTok New Business Model MVPs: Subscription Hybrid
Pioneered and launched new monetization MVPs, enabling TikTok to diversify revenue streams while enhancing user value.
0-1
Growth & Monetization
Value-centric
Scaling Indeed Resume Services Revenue 8X in Year Two
Led the data-driven redesign and from-scratch build of four resume services, improving the end-to-end funnel conversion from 0.5% to 2%.
0-1
Growth & Monetization
Behavioral
Detailed case study upon request
Redesigning TikTok Personalized Ads Consent Experience under GDPR
How I led the initiative to balances regulatory compliance with user trust and business needs in a scientific approach.
Trust-led growth
Product thinking
Detailed case study upon request
AI Portfolio Chatbot Coming Soon
How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.
Ask the chatbot how I built it
Crafting a Design System for Indeed Career Guide
Redefined the reading experience, improving branding, scannability, information scent, credibility, and business value.
0-1
Design system
Detailed case study upon request
Designing experiences that accelerate growth and trust
Product designer with expertise in monetization, product-led growth, workflow optimization, behavioral design, and decision-support UX.
Download resume
Selected Projects
TikTok Attribution Analytics: From Concept to Launch
Launched an ads measurement platform with 10 performance dimensions, empowering advertisers with actionable insights to optimize their campaign decision-making.
0-1
Data analytics
Adoption & Engagement
TikTok New Business Model MVPs: Subscription Hybrid
Pioneered and launched new monetization MVPs, enabling TikTok to diversify revenue streams while enhancing user value.
0-1
Growth & Monetization
Value-centric
Scaling Indeed Resume Services Revenue 8X in Year Two
Led the data-driven redesign and from-scratch build of four resume services, improving the end-to-end funnel conversion from 0.5% to 2%.
0-1
Growth & Monetization
Behavioral
Detailed case study upon request
Redesigning TikTok Personalized Ads Consent Experience under GDPR
How I led the initiative to balances regulatory compliance with user trust and business needs in a scientific approach.
Trust-led growth
Product thinking
Detailed case study upon request
AI Portfolio Chatbot Coming Soon
How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.
Ask the chatbot how I built it
Building a Design System for Indeed Career Guide Coming Soon
Redefined the reading experience, improving branding, scannability, information scent, credibility, and business value.
0-1
Design system
Detailed case study upon request
Designing experiences that accelerate growth and trust
Product designer with expertise in monetization, product-led growth, workflow optimization, behavioral design, and decision-support UX.
Download resume
Selected Projects
TikTok Attribution Analytics: From Concept to Launch
Launched an ads measurement platform with 10 performance dimensions, empowering advertisers with actionable insights to optimize their campaign decision-making.
0-1
Data analytics
Adoption & Engagement
TikTok New Business Model MVPs: Subscription Hybrid
Pioneered and launched new monetization MVPs, enabling TikTok to diversify revenue streams while enhancing user value.
0-1
Growth & Monetization
Value-centric
Scaling Indeed Resume Services Revenue 8X in Year Two
Led the data-driven redesign and from-scratch build of four resume services, improving the end-to-end funnel conversion from 0.5% to 2%.
0-1
Growth & Monetization
Behavioral
Detailed case study upon request
Redesigning TikTok Personalized Ads Consent Experience under GDPR
How I led the initiative to balances regulatory compliance with user trust and business needs in a scientific approach.
Trust-led growth
Product thinking
Detailed case study upon request
AI Portfolio Chatbot Coming Soon
How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.
Ask the chatbot how I built it
Building a Design System for Indeed Career Guide Coming Soon
Redefined the reading experience, improving branding, scannability, information scent, credibility, and business value.
0-1
Design system
Detailed case study upon request
Designing experiences that accelerate growth and trust
Product designer with expertise in monetization, product-led growth, workflow optimization, behavioral design, and decision-support UX.
Download resume
Selected Projects
TikTok Attribution Analytics: From Concept to Launch
Launched an ads measurement platform with 10 performance dimensions, empowering advertisers with actionable insights to optimize their campaign decision-making.
0-1
Data analytics
Adoption & Engagement
TikTok New Business Model MVPs: Subscription Hybrid
Pioneered and launched new monetization MVPs, enabling TikTok to diversify revenue streams while enhancing user value.
0-1
Growth & Monetization
Value-centric
Scaling Indeed Resume Services Revenue 8X in Year Two
Led the data-driven redesign and from-scratch build of four resume services, improving the end-to-end funnel conversion from 0.5% to 2%.
0-1
Growth & Monetization
Behavioral
Detailed case study upon request
Redesigning TikTok Personalized Ads Consent Experience under GDPR
How I led the initiative to balances regulatory compliance with user trust and business needs in a scientific approach.
Trust-led growth
Product thinking
Detailed case study upon request
AI Portfolio Chatbot Coming Soon
How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.
Ask the chatbot how I built it
Crafting a Design System for Indeed Career Guide
Redefined the reading experience, improving branding, scannability, information scent, credibility, and business value.
0-1
Design system
Detailed case study upon request